中国休闲鞋独步全球


总部在爱尔兰首都都柏林的国际市场和营销数据库(Research and Markets)2005年12月8日发布了一份附加的全球外包报告,《中国外包报告:休闲鞋》,下面是这份报告的概述。
占到全球产量的60%,中国成为世界上最大的休闲鞋生产国。2003年中国出口了60亿双鞋,价值130亿美元。主要的出口市场包括北美、欧盟和亚洲。光美国每年就吸纳了价值50亿美元的中国鞋子。
中国的休闲鞋供应商提供步行鞋、便鞋、凉鞋、木底鞋和休闲靴。步行鞋和便鞋是最大的种类,占到了出口量的42%。凉鞋和木底鞋占32%,而休闲靴是26%。只有约三分之一的中国鞋子供应商生产靴子。
多数供应商生产鞋帮都是用真皮、PU、PVC、尼龙织物、微纤维和帆布。鞋底主要是EVA、phylon、TPR、PU、PVC、Modal、Texon、软木和橡胶。
中国休闲鞋的出口近年来一直在稳定的增长,这种趋势将会轻松的继续。供应商显示的年出口增长率都在15%到30%之间。
在这份环球资源供应商调查(Global Sources Supplier Survey)的报告中,几乎所有的公司都预测2005年的销售额将会增长,欧盟被大多数的回应者都列为具有出口增长潜力的市场。在过去的两年当中,期望从欧盟增加订单的中国制造商已经采取措施来达到欧盟对氮染料和有毒胶水的限制。
这个行业的生产能力还在继续扩张,这份报告中的70个供应商当中超过三分之一的企业打算通过升级装备,扩大工厂规模或者修建新工厂来增加产能。
主要由于原材料的上涨,部分也因为工厂开销的增加,近一半接受调查的公司都打算在接下来的几个月里提高价格以保持利润率。但是为了保持对竞争国家,比如印度、越南和印度尼西亚的竞争优势,中国的供应商在放缓价格的上涨,同时提高产品质量和开发高附加值的设计。
研发团队侧重在提高舒适性、质地更轻及更多的式样。最大的制造商拥有100个研发和设计人员,每年在研发商的花费约为200万美元,每年会开发处1000个新的式样。这份报告的产品部分包括工作鞋/便鞋、凉鞋和木底鞋子以及休闲靴的价格参考介绍。此外,这份报告还包括了146款流行出口样品的图片。
OEM是这个行业的核心。中国公司为沃尔码、Nautica、耐克、匡威、Diadora和Chiyoda这样的公司生产休闲鞋。然而,越来越多的制造商开始增加国内的设计能力,并以此推出国内品牌。
China is the World Largest Producer of Casual Footwear Accounting for 60% of the Global Output
DUBLIN, Ireland--(BUSINESS WIRE)--Dec. 8, 2005--Research and Markets (<http://www.researchandmarkets.com/reports/c28783>) has announced the addition of the Global Sources report: China Sourcing Report: Casual Footwear to their offering.
Accounting for 60 percent of global output in the line, China is the worlds largest producer of casual footwear. In 2003, the country exported 6 billion pairs, worth US$13 billion. Its main export markets are North America, the EU and Asia. The United States alone absorbs US$5 billion worth of China-made footwear each year.
Chinas casual footwear suppliers offer walking and comfort shoes, sandals and clogs, and casual boots. Walking and comfort shoes are the biggest line, making up 42 percent of export production. Sandals and clogs account for 32 percent and casual boots 26 percent. Only around one-third of China footwear suppliers produce boots.
Suppliers make uppers mostly from genuine leather, PU, PVC, nylon mesh, microfiber and canvas. Soles come in EVA, phylon, TPR, PU, PVC, Modal, Texon, cork and rubber.
Chinas casual footwear export industry has been growing steadily in recent years, and the trend will easily continue. Suppliers are registering 15 percent to 30 percent annual export growth.
In a Global Sources Supplier Survey featured in this report, almost all companies forecast increased sales in 2005. The EU was listed as a market with export growth potential by the majority of respondents. Over the past two years, China makers eager to increase orders from Europe have taken steps to meet the EUs restrictions on azo dyes and toxic glues.
Production capacity in the industry is also expanding. More than two-thirds of the 70 suppliers in this report have launched plans to boost production capacity by upgrading equipment, increasing factory size or building new plants.
Mainly due to rising material costs, but partly because of increased plant expenditure, nearly half of the companies interviewed plan to hike product prices in coming months to maintain profit margins. But to keep an edge over competing countries such as India, Vietnam and Indonesia, suppliers in China are minimizing price increases while improving quality and developing value-added designs.
R&D teams are focusing on improved comfort, lighter weight and more features. The largest makers have 100 R&D and design technicians and spend around US$2 million on R&D work each year, launching 1,000 new designs annually. The Products section of this report includes price guidelines for walking/comfort shoes, sandals and clogs, and casual boots. Moreover, the report features a 146- model Product Gallery with details of popular export models.
OEM is the core business of the industry. China suppliers produce casual footwear for such companies as Wal-Mart, Nautica, Nike, Converse, Diadora and Chiyoda. More and more, however, makers are increasing their in-house design capability, and as part of this are releasing in-house brands.












