阿迪达斯希望利用2006年德国足球世界杯的热情销售1000万个正式用球，星期三引用阿迪达斯首席执行官的话说。
     “我们销售了约600万个2002年世界杯用球，超过600多万个2004年欧洲杯用球，我们计划销售1000万个德国世界杯（2006）用球。”CEO赫博特.海纳(Herbert Hainer)告诉WirtschaftsWoche杂志。
      海纳没有透露这种球的设计，它预定周五在莱比锡（Leipzig）首次展示。然而，他说这种球将能更好地适应南美的球员，同时比其他的足球飞得更加的“准确”。
      “这种球更加柔软，它更容易控制。这是球员们最盼望的，尤其是南美的球员，”他说，并补充说这种球的重量和空气动力结构在整场球赛中将保持稳定。
      “它已经承受住了各种外部的检验。”他说。
       尽管FIFA已经排除了在世界杯上运用“智能”技术的可能，海纳说阿迪达斯设计的一种带有微芯片的足球将最终被采用。
      这种智能足球球是阿迪达斯和德国的Cairos公司和Fraunhofer研究所共同开发的，它已经在今年早些时候在秘鲁举行的世界17岁以下的锦标赛上试用。
      海纳说未来阿迪达斯可能会与其他的公司分享这种技术，他同时重申阿迪达斯在明年预计将会销售超过10亿欧元的足球产品。
   

                          Adidas says aims to sell 10 million World Cup balls
    Wed Dec 7,2005
    BERLIN (Reuters) - Adidas hopes to capitalize on enthusiasm for the Germany 2006 soccer World Cup by selling 10 million official balls, the firm s chief executive was quoted as saying on Wednesday.
    "We sold almost six million of the 2002 World Cup ball, more than six million of the 2004 European Championships ball and we aim to sell 10 million of the Germany (2006) ball," CEO Herbert Hainer told WirtschaftsWoche magazine.
     Hainer gave little away about the design of the ball, which is due to be presented in Leipzig on Friday. Nevertheless, he said it would be better suited for South American soccer players as well as fly "more accurately than other balls."
    "The ball is softer, it allows better control than ever. That s what most players want, particularly the South Americans," he said, adding that the weight and aerodynamics of the ball would remain constant throughout a game.
     "It s totally inured against external influences," he said.
     Although FIFA has ruled out using "smartball" technology at the World Cup, Hainer said a ball partly designed by Adidas containing a tiny microchip would eventually be adopted.
    Developed by Adidas with Germany s Cairos AG and the German Fraunhofer Institute, the "smartball" is designed to rule out mistakes on goal-line decisions and was tested at the World Under-17 Championship in Peru earlier this year.
    Hainer said it was possible Adidas could share the technology for the ball with other firms in future. He also repeated that the company planned to chalk up more than one billion euros worth of soccer product sales next year.