MICHELLE BARAN
      纽约（8月30日，2005）--锐步正在契合英伦的节拍。
      这个总部在马萨诸塞州坎顿市的运动品牌说它已经签下了英格兰最佳男艺人，“街头小子”（The Streets）迈克-史金那(Mike Skinner)，加入其群星闪耀的“我就是我”（I Am What I Am）的广告活动。
     “这个活动是为了激励年轻人通过欢庆当代的偶像找到他们自己的声音。”锐步欧洲的营销副总监（VP）安迪.陶勒(Andy Towne)在一份声明中说。
     “（史金那的）激情加上他独一无二的音乐风格让他成为我们理想的形象大使。”
      锐步的最新的“我就是我”的活动，从上周五重新启动，它最初是由纽约的广告代理商Mcgarrybowen设计的，为了适应英伦又由广告代理商Leagas Delaney做了调整。史金那将会出现在英国的活动当中，以及接下来12个月中一系列推广锐步经典格调的广告当中。
      史金那源自于“原始海盗”的单曲“让我们向前”收录于他的首次推出的专辑“让我们穿上经典，跳一小段舞，可以吗？” 史金那加入到锐步一大群的明星当中，包括Nelly、Jay-Z、50 Cent、Allen Iverson、姚明、 Lucy Liu 和Christina Ricci。
      （引自Footwearnews，编译：Rainpoem）

                                      Reebok Sings to Skinner’s Tune
   NEW YORK (August 30, 2005) - Reebok is grooving to a British beat.
The Canton, Mass.-based athletic brand said it has signed Mike Skinner, front man for brit-hop sensation The Streets, for its celebrity studded “I Am What I Am” ad campaign.
   “The campaign is intended to inspire young people to find their own voice by celebrating contemporary icons,” Andy Towne, Reebok’s European Marketing VP, said in a statement.
   “[Skinner’s] passion along with his unique musical style makes him an ideal ambassador for us.”
    Reebok’s newest “I Am What I Am” campaign, which relaunched last Friday, was created by the New York ad agency, mcgarrybowen, and adapted for the United Kingdom by Leagas Delaney. Skinner will appear in the U.K. campaign and in a series of ads over the next 12 months promoting Reebok’s classic kicks.
   As Skinner raps in “Let’s Push Things Forward,” a track from “Original Pirate Material,” his debut album: “Let’s put on our classics and have a little dance, shall we?” Skinner joins a growing list of Reebok recruits, including Nelly, Jay-Z, 50 Cent, Allen Iverson, Yao Ming, Lucy Liu and Christina Ricci.
By MICHELLE BARAN Edite by RAINPOEM