JENNIFER CAROFANO

      纽约（7月28日，2005）——彪马计划从2006年开始其大胆的扩张计划。

      这个德国的运动品公司上周公布了它为期五年的计划的细节——这包括新领域的扩张，在印度和中国这些热门零售市场的增长以及兼并等，这个五年的计划将从2006年1月1日开始。

      美国市场仍然是彪马的核心市场，美国的销售额占去了整个公司业务的16%，但是热茨（Zeitz）说他打算把这个数字提高到25%，“我们美国业务的增长……今年将达到4亿美元以上，”他说，“彪马的订货非常的强劲，这表明彪马的动力十足——不仅是在沿海地区，也包括内陆地区。

      彪马计划在2006年春季进入到两个新的领域：高尔夫和摩托运动。

      为了保持公司一贯的将体育与时尚结合的信条，彪马将在新领域中提供实用和时尚的产品。彪马还将在五年中发起更多的鞋子的种类，不过目前还没有确定。

      公司希望兼并与其现有业务搭配的品牌来进行扩张（Tretorn是目前公司利润组合中标唯一的非彪马品牌），彪马的首席执行官久盛.热茨(Jochen Zeitz)说：“(兼并的)业务必须与彪马门当户 对，要么能够完善我们的业务，要么能够帮助我们打入新的领域。

      彪马上周报告了强劲的第二季度业务状况。

      每股的收益是4.55美元,比去年的3.83美元上升了13.5%。与去年6300万的净收入相比，今年的净收入是7420万美元。总的销售额是4.986亿美元，比去年上升了12.2%。美国地区的收入上升了55.1%,达到了1.361美元。

      (引自美国鞋业新闻网,翻译:Rainpoem)

                                            Puma Pumps It Up

     NEW YORK (July 28, 2005) - Puma plans to ring in 2006 with an aggressive strategy for growth.

     The German athletic firm last week unveiled the details of its Phase IV plan — which includes expansion into new categories, growth in hot retail markets such as India and China, and acquisitions last week. The 5-year initiative will kick off on Jan. 1, 2006.

    The U.S. market remains a key for Puma. U.S. sales generate up to 16 percent of the company’s business, but Zeitz said he wants to take that number to 25 percent. “We have grown our U.S. business ... to well over $400 million this year,” he said. “We have a very strong order backlog, and it just shows the momentum is still very strong for Puma — not just in the coastal areas, but moving inland.”

    Puma plans to introduce two categories for spring ’06: golf and moto-sport.

In keeping with the company’s philosophy to combine sport and fashion, the brand will offer performance and lifestyle products in the categories. And over the next five years, Zeitz said, the brand has plans to launch five more categories of footwear that have yet to be determined.

    The firm wants to expand its reach by acquiring brands that mesh well with its existing business. (Tretorn is the only non-Puma brand in the company’s portfolio.) Said Puma CEO Jochen Zeitz, “[An acquisition] has to be a business which is comparable to what Puma does by either complementing our business or by helping us to get into new categories.”

    Separately, Puma reported strong second-quarter results last week.

     Earnings per diluted share were $4.55, up 13.5 percent from $3.83 last year, and net earnings were $74.2 million, compared with last year’s $63 million. (All figures have been converted from euros at average exchange rates.) Net sales were $498.6 million, up 12.2 percent from last year. Revenues in the Americas region rose 55.1 percent, to $136.1 million.

     For more, see Monday’s edition of Footwear News.

     By JENNIFER CAROFANO